Each holiday season, Cascadia Daily News launches its "Give the Gift of Local News" campaign, encouraging readers to gift subscriptions to the newspaper and news website. The campaign is promoted through house advertisements featured in the newspaper, on the Cascadia Daily News website, and across its social media platforms.
Displayed above are the assets utilized in promotional materials, showcasing Cascadia Daily News' mascot, Newsy Newman, ice skating alongside Cascadia One Pass' mascot, Albert App snowboarding. All illustrations were created using Procreate.
The objective was to align the theme with Cascadia Daily News' branding while maintaining a general holiday focus, avoiding specific associations with Christmas or Hanukkah.
To the right is a 1920x1080 video created for social media promotional material for the Cascadia Daily News Instagram and Facebook profiles.
Below is a print ad created for CDN's newspaper.
Wrapping paper was designed as an insert in the Black Friday edition of CDN's paper.
Wrapping paper was double-sided and printed on 34x22 inch sheets.
