Tito’s vodka has been being produced in Austin Texas since 1995. Tito’s is many people’s go-to vodka for being a high-quality at a reasonable price. Their story, summed up by Tito himself “We bought every vodka that was on the shelf, tasted all of them and came up with the two best ones. When mine beat those two then I figured that I had my formula right." Tito’s is one of the most recognizable brands of alcohol, and pride themselves on making sure every batch is perfected.
My goal for this rebrand was to bring hierarchy to their label while keeping their homey, Texan feel. I broadened their brand by adding two hardy flavors, along with a color palette that embodies their country aesthetic with a modern twist.
