As the Graphic Designer for the Wade King Recreation Center at Western Washington University, I created the logo and visual identity for Veni Vidi Ascendi, an annual climbing competition featuring participants from 10+ colleges. Using salmon tones paired with deep forest greens, the branding was designed to capture the adventurous spirit of the Pacific Northwest while feeling bold, wearable, and memorable for a younger climbing audience. The final designs were used across event t-shirts and marketing materials.
