Veni Vidi Ascendi is an annual climbing competition hosted by Western Washington University, and other colleges in the PNW. This event is hosted at the Wade King Recreation Center, and with sponsors including Petzl, Butora, and Evil Gear, this competition allows members of the community to experience this sport at a competitive level and meet others with the same passion for climbing.
I was tasked with creating logos, a set of marketing materials for this event, a request to use the letters "VVA," and a color palette including salmon and forest green.
