Weleda is a skincare brand founded in 1921. They value their customers feeling confident in their skin, valuing sustainability, clean ingredients, holistic health, and helping the Earth at the same time. With this project, I was assigned to create complete branding guidelines, including a primary logo, logo variations, color palette, and brand extensions.
PROCESS
Currently, Weleda has a logotype as well as a non-representational letter mark, along with one primary color. I wanted to stay along the same theme as what they currently have, since it is a very trusted company, but with a more versatile and clean aesthetic that can be applied to their multiple product lines.
BRANDING GUIDE
FINAL MOCKUPS & ASSETS
SAVE EARTH'S SKIN
"Soil, just like our skin, is a living, breathing eco-system. It is the living skin of our Earth."
Weleda is on a mission to protect healthy soil. Weleda grows plants to use as ingredients in their products, and work with farms all over the world to be as sustainable and biodiverse as they can.
I took on the task to update their "Save Earth's Skin" campaign, and incorporate it into their marketing. Using this on packaging and merchandise gets the word out about Weleda's mission to treat the Earth's soil as we want to treat our own skin.
